When you interact with our site, we collect two types of information Personally Identifiable Information (PII) and Non-Personally Identifiable Information (NPII).
Personally Identifiable Information (“PII”) is data about you that is personally identifiable.
Our online e-newsletter asks users to give us contact information (like their name and e-mail address). This information is used to contact the visitor when necessary about special promotions, and discounts, and is never divulged to third parties in a manner that personally identifies you. Our site uses an order form for customers to request information, products, and services. We collect visitor's contact information (like their e-mail address) and financial information (like their account or credit card numbers). Contact information from the order form is used to send orders, information about our company, and occasional future promotional material. The customer's contact information is also used to get in touch with the customer when necessary regarding the order. Financial information that is collected is used to bill the user for products and services. We do not store credit card details nor do we share customer details with any 3rd parties in a manner that personally identifies the customer.
If authorized by you, we may also access profile and other information from services like Facebook.
Sharing with third parties
All personally identifiable data provided by individuals is maintained in confidence by The Ford Institute. There are instances, however, in which personally identifiable and non-personally identifiable information is shared with third parties, as described below.
With respect to personally identifiable information provided to The Ford Institute, The Ford Institute may, from time to time, provide information to certain third-party vendors for efficiency purposes in providing administrative services such as billing, delivery and pay-outs, or for other related services. Vendors and service providers are contractually required to keep confidential the information received, and may not use it for any purpose other than to carry out the services they perform on our behalf.
Please contact The Ford Institute to request the removal of your PII from our database or to no longer receive future communications.
Non-Personally Identifiable Information
Non-Personally Identifiable Information (“NPII”) data is collected by The Ford Institute and ad technology partners and is used for retargeting. We, and/or one or more of our ad technology partners, may collect NPII from people who visit our website(s). This data is anonymous, and can include information such as web pages you’ve viewed, date and time of pageviews, domain type, location information associated with your IP address, and your interactions to an ad delivered by us or our ad technology partners. Our ad technology partners use different methods to collect this type of data, including cookies and web beacons (pixel tags or clear gifs).
Third party web analytics services
We work with third party service providers, including but not limited to Google Analytics, to help us better understand how you use the The Ford Institute Websites. These third party service providers will place cookies on your computer to collect information such as how you were referred to the The Ford Institute Website, how you navigate around the The Ford Institute Website, what you purchase and what traffic is driven by various marketing methods. This information will help us to better serve you and provide you with more personalized information and product offerings. We do not allow third party service providers to collect your credit card information, e-mail address or password information. These third party service providers may only use your personal information to perform services for us and may not share your personal information with anyone else, or use it for any other purpose, except on an aggregated, non-personally identifiable basis.
Social networking sites
Third party sites
This site contains links to other sites. The Ford Institute is not responsible for the privacy practices or the content of such Web sites.
The Ford Institute is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
Data retention policy
We will retain your information for as long as your account is active or as needed to provide you with services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Accessing your information
You have the right to ask us not to use your personal information for direct marketing purposes. You also have the right to request a copy of the personal information that we hold about you and to have any inaccuracies rectified. Please note that, as permitted by law, we may charge a nominal fee for information requests and may require you to prove your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
Contacting the Web site
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact The Ford Institute at the address below.
The Ford Institute, Inc.
PO Box 9096
Berkeley, CA 94709